A Turkish D2C home decor brand selling via Shopify to EU customers was losing 35% of orders due to 14+ day delivery times. Brosan built a pre-positioned inventory model with bonded warehouse staging in Istanbul and express road freight to EU distribution centers, achieving 72-hour average delivery and recovering lost sales.
The Challenge
The client manufactured premium ceramic home decor in Kütahya, Turkey. EU customers expected 3-5 day delivery (Amazon Prime standard), but the existing supply chain required 14-21 days: 3 days production → 5 days customs → 7+ days sea freight → 2-3 days local delivery. Cart abandonment was 72% for German and French customers.
The Logistics Solution
Brosan implemented a 3-phase fulfillment transformation: 1) Consolidated weekly production batches at Istanbul bonded warehouse with pre-clearance customs processing, 2) Established twice-weekly express groupage departures to partner warehouses in Frankfurt and Paris, 3) Integrated Shopify order API with our TMS for automated shipping label generation and real-time tracking. Fragile ceramic goods were custom-packed with shock-absorbing inserts.
Quantitative Results & ROI
- Average delivery time reduced from 14-21 days to 72 hours.
- Cart abandonment dropped from 72% to 28% (-44 percentage points).
- Monthly revenue increased 3.2x within 6 months.
- Damage rate for ceramic products: 0.3% (industry avg: 4.2%).